Personal integrity,by design.
ARA II maps your values, tracks your patterns, and gives you a thinking partner that compounds over time.
Experience it
Talk to Digital Jord
A short coaching conversation. Bring something on your mind, and walk away with one real insight.
From six stories to a system you run every week.
Tell six stories.
Three peaks. Three conflicts. ARA II extracts the values living underneath them and builds your map. About two hours, in one sitting.
See the hierarchy.
Six layers from foundation to direction. The values at the top shape how the days you live actually feel.
Run the week.
A coaching system, not a chatbot. It tracks patterns, surfaces drift, and helps close the gap between who you say you are and how you showed up.
Built it.
Lost it.
Rebuilt everything.
At 24, Jord Cuiper founded a tech company and scaled it to multi seven figures. Four years later a near-fatal health crisis forced him to step down as CEO and rebuild his health, life, and work from the ground up.
Today he runs an executive coaching practice from Cape Town serving clients in over 20 countries, and co-founded Ara II to turn that practice into a system anyone can run. ARA II is built on ACT, NARM, and evidence-based behavioural science. Every part of it worked first in a real conversation, with a real person, in a real moment of pressure.
One fee to start.
Pay once for Genesis and your first two months. Continue on your terms.
- 01Your value map
Two hours with the system. Your own stories become a six-layer map of what you actually stand for. You leave with it.
- 02Coaching, not content
The questions a good coach would ask. Not generic advice. Not affirmations. Not a checklist.
- 03A rhythm that holds
Weekly check-ins and a monthly read on how the month actually went. The system gets sharper the longer you use it.
Built by an executive coach with more than 10,000 hours, working with leaders at Google, McKinsey, Adyen, Microsoft, LinkedIn, and Salesforce. A coach of this calibre would typically bill you $200 to $500 per hour. Here you carry the methodology with you, every day. No calendar. No clock.
The point is not
to know your values.
The point is to live
in a way you can
recognise yourself in.
ARA II. Personal integrity, by design.